There are times when your favorite artist is in town but you miss the show because you do not have the company to accompany you. It could be because none of your friends are unavailable. Worse yet, they may not be into the same music as you. The research conducted to back the launch of the Peepalike application ascertains that up to 80 percent of millenials have missed an event they really desired to attend during the previous year because they did not have the right company to accompany them. Indeed, even within the Peepalike platform, people are increasingly using the Party Status function to serve this very purpose. This function emphasizes spontaneous meet ups, with statuses that disappear after several hours. Nevertheless, people post statuses for the same festivals and events everyday to connect with those that want to attend, weeks in advance.

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In this context, the notion that group events and meet features were among the most requested within the Peepalike community over the past year is hardly surprising. People seem to exhibit the penchant for planning for festivals and other events and gather with their like-minded peers and attend jointly.

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