When it comes to any corporate or company marketing strategy you should include plenty of social events to the list. When you add the social events into your marketing strategy, you are able to make contacts with many other associates and it will help your company or business flourish.   
 
1.Events marketing gets you connections
Have you ever found yourself at a large event and wondered what it would be like to network with hundreds or even thousands of people? Well, marketing your business is the answer. Connecting with new contacts can lead to finding channels for expanding your company as well as reaching markets that are anything but saturated - all while having fun! One reason why many marketers include events in their strategy is because they're so valuable when it comes making connections; not only do these opportunities make more associates available down the line, they also allow businesses access to venues where we could never have otherwise reached before.

2. Events marketing is a form of CSR
It's important for all successful businesses to give back. By doing this, they are able to support the public that has helped them grow and succeed in one area or another. Events Marketing is a form of Corporate Social Responsibility (CSR)
They are a prime opportunity for businesses to give back to the community that has made them successful. Taking this step not only benefits the company but also makes it more likeable among other potential customers and investors in general, as well as those who have already invested with you.

3.Events give feedback
You can get a feeling for their next move through what the others have to say. You will find that everyone talks about everything at corporate events. You will also find out a lot about what people think of you and your business, especially when it comes to competition.

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4.Events give you the chance to launch products
You may find that a social event is the perfect time to show off your new investment or allow guests at your party the chance to try out some of your newest products. This can be done in an informal way, such as giving them drinks with names on it for people who want something different. You might also have someone from the company talking about his/her business and how they do what they do best with other companies they are attending to. You'll never know if you don't give these things a shot. When you throw parties like this, make sure everyone has enough food and drink. Maybe even provide some appetizers beforehand.

5.Events marketing is a more engaging way of marketing
Brands that want to stay on their customers' minds will not stop at the traditional billboard or leaflet. Marketing has become more creative and engaging, as companies take advantage of social media platforms such as Facebook for advertising purposes.
"Reminder marketing," which is defined by reaching out to your community through any type of event you can think of up from parades to charity runs, keeps brands fresh while also showing people what's important about them: like family values.

6.Theymake a statement about your business
You need to go out there and show the world that your company is still in business. If people know about how big of a party animal you are then they'll think everything's going great for your company- which it will be. You're on my team so just imagine what I can do when we get together at these parties? You should also throw social events so that the community and competition knows that your company is still in good shape. To make sure everyone sees your power, try throwing huge socials since nothing says "I'm doing well" like an extravagant event (or two).

7.It is a way of treating your employees
Investing in your employees is a no-brainer. Why? Well, because it's the right thing to do and makes them feel appreciated. Plus they are more apt to stick around which means less turnover for you - saving time and money. And best of all this can be accomplished with an event like social events that will not only attract their interest but also generate public support as well. What could be better than getting involved in your community while building up good relations at work too?

Events marketing is genius. It is a form of connecting with your clients,treating your employees and meeting new people. All the while having fun while at it.